"Glenda and I said, 'We don't want to run it like a business; we want to run it friendly.'" Diana Kircher told the News and Tribune that this was how she and Glenda Bir ran Sugar Maples Antiques and Gifts at 109 W. Maple St. They started in 2006.
That building opens the 2026 holiday season under a new lease. It isn't the only change on the walk. The Saturday morning farmers market at Big Four Station wraps up its season on October 31. From November on, downtown Jeff's holiday calendar runs on its storefronts, and a few of those storefronts look different than they did last December.
Saturday Morning Moves Indoors After Halloween
The Jeffersonville Farmers Market at Big Four Station has its last 2026 Saturday on October 31, from 9 a.m. to noon at 222 W. Market St. Jeffersonville Main Street runs the regular season from June through October.
In past years a smaller winter market filled the gap. It had a few vendors at Big Four Station on November Saturdays, then moved inside First Presbyterian Church at 414 E. Chestnut St. for December through May. Main Street's farmers market page still describes that setup as running "until Summer 2025," and it doesn't list a 2026–27 schedule yet. Until a new schedule goes up, plan on the October 31 market being the last market Saturday of the year.
Main Street's own holiday calendar is built around walking into stores. Three of the four big downtown dates this season send you through shop doors, and the fourth closes Spring Street for a parade.
Four Dates, Two Organizers
Two different groups run the season. The City of Jeffersonville's parks department runs Light Up Jeff. Jeffersonville Main Street runs the other three, and all three are about getting you inside local businesses.
- Holiday Open House, Thursday, November 12, 5:30 to 8:30 p.m. This weeknight evening kicks off downtown shopping. Main Street still lists the participating merchants as TBA, so check the event page again closer to the date.
- Light Up Jeff, Saturday, November 21. The North Pole party at Warder Park starts at 4 p.m. with family activities and visits with Santa. At 6 p.m., dozens of floats head up Spring Street for the Holiday Lights Parade. The city's tree in Warder Park is lit right after the parade ends. The details are on the Jeffersonville Parks site.
- Small Business Saturday, November 28, 11 a.m. to 5 p.m. The first 100 visitors to the Main Street office between 11 a.m. and 1 p.m. get a free tote bag. See the Small Business Saturday page for details.
- Christmas Cookie Stroll, Saturday, December 5, 11 a.m. to 3 p.m. You pick up a cookie at each participating shop and restaurant. Tickets are $15 per person, plus a processing fee if you buy online, and only 350 are available. Sales open in mid-November.
Small Business Saturday and the Cookie Stroll both start at the same spot. Jeffersonville Main Street's office is at 401 Pearl St., at the corner of Pearl and Maple. That's where Cookie Stroll ticket holders check in for their map and bag. Bring a canned good, which Main Street donates to the Center for Lay Ministries. Registration closes at 2 p.m., an hour before the stroll ends, so arriving late in the afternoon can cost you the whole day.
What Changed at 109 W. Maple
For two decades, 109 W. Maple St. was one of the steadiest stops on any downtown shopping loop. In the News and Tribune's account, Kircher and Bir stepped back from day-to-day operations on June 30. Courtney Byrne, who owns The Mercantile in New Albany, took over the lease.
The Mercantile already rented a booth inside Sugar Maples before the takeover. Kircher told the paper that she and Bir had talked with Byrne about taking over if they ever retired, and that "she jumped at it." The same reporting said Sugar Maples would stay in the building as a merchant, with Kircher and Bir each working one day a week. WHAS11 also reported that the former owners would stay involved.
The News and Tribune's report on the second location listed opening-weekend hours for July 10 through 12. By midsummer, SoIN Tourism's 2026 roundup listed The Mercantile's second location as open downtown, selling antique, vintage, artisan, boutique and home goods.
That makes this the first holiday season since 2006 that someone other than Kircher and Bir holds the lease at 109 W. Maple. The friendly, dealer-driven feel they built is still part of the mix, because their shop now sits inside the new one.
A New Neighbor in the 200 Block of Spring
The second change sits right on the parade route. Mood, a locally owned vintage shop, moved to 248 Spring St. Louisville Business First covered the move in February. SoIN Tourism describes the shop as curated vintage and secondhand clothing, plus consignment from local artists.
Look at the block Mood landed on. Main Street's buy-local directory puts Coffee Crossing at 228 Spring, The Alcove at 246 and Red Yeti at 256, with Kabuki Hibachi & Ramen across the street at 253. On a stroll day, that stretch gives you coffee, a pub, a scratch kitchen and now a vintage clothing stop within a few doors of each other. On parade night, it's right along the floats' path up Spring Street.
Laying Out the Route Before December 5
The Cookie Stroll map is handed out at registration, and the Open House merchant list isn't posted yet. You can still sketch your route ahead of time, because the long-running downtown names sit in tight clusters. This table comes from Jeffersonville Main Street's restaurant directory and shops directory, with the two 2026 changes added in.
| Cluster | Stops | What you'll find |
|---|---|---|
| Maple Street | The Mercantile, 109 W. Maple; Maple Curated Market, 230 E. Maple | Antiques, artisan and home goods; vintage |
| Lower Spring, 200 block | Coffee Crossing, 228; The Alcove, 246; Mood, 248; Kabuki, 253; Red Yeti, 256 | Coffee, pub, vintage clothing, ramen and hibachi, farm-to-table |
| Mid Spring, 300 block | Sapphire on Spring Boutique, 326; Schimpff's Confectionery, 347 | Clothing and gifts; candy, soda fountain and museum |
| Upper Spring, 400 and 500 blocks | Town, 415; Cricks Collection, 421; Blessings on Spring, 437; Heuser Hardware, 523 | Italian-American pub, trading cards and collectibles, women's clothing and gifts, hardware |
| Chestnut and Court | Union Restaurant & GameYard, 115 W. Chestnut; La Catrina, 125 W. Chestnut; Parlour Pizza, 131 W. Chestnut; Adrienne & Co. Bakery & Café, 129 W. Court | Barbecue and games, tacos, pizza, bakery and café |
Hours change in the holiday weeks, so check a shop's own page before you build a Saturday around it. The table is mainly useful for one thing. With 350 Cookie Stroll tickets and a 2 p.m. registration cutoff, you'll get the most out of the day if you already know which end of Spring Street you want to finish on.
One Date Outside Downtown, and One for Later
If you want an early start on gifts before the Open House, the Clark County Christmas Craft Show runs Sunday, November 8, from 11 a.m. to 4 p.m. at the Clark County Family YMCA, 4812 Hamburg Pike. The event listing says admission and parking are free.
Looking past this season, WHAS11 reports that DiOrio's Pizza Pub plans a riverfront location at the former Kayrouz Marina site on Utica Pike. The city is aiming for a 2027 opening, so it won't be part of this year's route.
For this year, the dates to mark are October 31 for the last market Saturday, November 12 for the Open House, November 21 for Light Up Jeff, November 28 for Small Business Saturday and December 5 for the Cookie Stroll. If you want to look back at how the summer worked, our breakdown of downtown Jeffersonville's summer loop covers the warm-weather version of this calendar.
If you live close enough to walk to the parade and have ever wondered what that location adds to your home's value, Weston Faulkner can run the numbers for you. Ask for a free home valuation between Cookie Stroll stops. It's a quick, friendly conversation, and it costs nothing.
